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Top Affiliate Marketing Trends in the Year 2020

Embassy of the Republic of Colombia Malaysia > Our news > Affiliate Marketing > Top Affiliate Marketing Trends in the Year 2020

Some of the basic tenets of affiliate marketing in Malaysia still remain to this day. For instance, you are still going to create content and you will find a way to include your affiliate links to your content as well.
That being said, there are some new affiliate marketing trends that are being followed each and every year. I wonder what it is that we’re going to use in 2020? If you are interested, read through the rest of the article to find out what they are.

Push for Mobile Content

Affiliate marketers are catering towards the mobile crowd because we are in an era where people actually use more of their mobile devices as opposed to their clunkier PC or laptop counterparts.
In fact, last year, the mobile crowd has trumped the desktop crowd as it reached 61.2% in online views in 2018. This is just going to improve moving forward.
This now puts some pressure on affiliate marketers in making sure that their content is supported on multiple devices, including smartphones and tablets.

The Era of Influencer Marketing

An influencer is someone who frequents social media platforms and popular websites and they are people that have amassed a loyal following. A couple of years ago, influencer marketing was born.
Essentially, because of the influence that these people have, they can post any links to specific landing pages on their content or website that will help generate clicks.
That is why affiliate marketers are going to have to collaborate with popular influencers in a certain niche.

Push Traffic

Back in the day, people who visit websites would be asked to sign-up to the website’s email list. Although that is still an option that you can take today, the era of push marketing is here and now.
Since a lot of people now use their mobile devices, affiliate marketers can give the option to their audience if they want to receive push notifications regarding deals and promotions.
This can be a great avenue for you to reach a much wider audience without all of the hassles of building an email list.

A Move for More Video Content

According to Zenith, the company has predicted that video content is going to take over the internet at the start of the year 2021. Whether that is true or not remains to be seen, but one cannot argue that people are consuming more video content now more than ever before.
That can be attributed to a couple of things. One, people now have access to much faster internet connections. Two, mobile devices are capable of streaming video content without any problems. Three, video content is more accessible now thanks to the many streaming and video platforms available today.

Emphasis on Data Security

As more and more people go online now, there is now a growing concern about data privacy and security. Website owners and bloggers would have to reassure the public that any of their sensitive information will not be divulged anywhere.