Contrary to popular belief, affiliate marketing is not dead. Sure, it has its down moments, but it is still one of the best ways to generate income online.
Having said that, social media has been on the rise in recent years that you could now use the platform for affiliate marketing purposes. Though, there are slight differences in the way you do things; the concept still remains.
To answer the question that is posed as the title of this article, yes, you can use affiliate marketing on Facebook.
Facebook is actually one of the best platforms to do marketing on simply because the vast majority of people who have access to the internet has an account on the popular platform.
Sure, the number of active users may have dwindled since then, but you cannot argue the fact that millions and millions of people all over the world are still using the medium. So, how is affiliate marketing done on Facebook?
Use Your Personal Account
The beauty of Facebook and how it relates to marketing is that you can use the platform to create posts that can be interactive. You will know if people actually like your post if they interact with it (either in the form of likes, emojis, sharing, or even commenting on it).
Although this provides you with the least amount of traction, you can still post on your personal account, provided that you do not come off too much as giving them a sales pitch.
Make a Group
That being said, what you post in your group should be tempered in a way that balances things out. Sure, you can create your own content on your own website and post the link on the group, but you have to also add it with some new posts that do not have affiliate links in them.
Again, the general idea here is to make your group somewhat neutral in the sense that you are not actively pitching anyone anything. I know that this may sound counterintuitive, but Facebook is actually cracking down on groups that try their hardest to sell things. If you balance your affiliate posts and normal posts really well, then that will be your sweet spot.
Create Your Own Page
This works really well, especially if you already have a blog or website. Think of this as your company page on Facebook. This page can be used as a means to help promote your main content pieces from your blog so that you do not have to come off as too ‘salesy’.
Although Facebook groups and pages have their own similarities, the latter invites little to no interaction at all. Still, Facebook pages are much easier to manage and you can post whatever you want on it, provided that you do not be overt with your sales pitch.
You just have to read the platforms’ rules about ads so that they won’t take down what you’ve posted. This can be a great way for you to promote some of your affiliate links, but again, do not go way overboard with this one.